Bucharest, 18 May 2017 – The digital services of BCR have recorded consistent increase of the number of users due to the investments made by the bank on this segment, both in developing the products and in educating the employees and clients.
“If in 2013, one year after we have launched Mobile Banking service, we had 10,000 active clients, this year we have recorded an increase of 10,000 active clients per month. It is a direct result of the resources that we allocate for our digital services.
We currently have a community of 2,400 BCR employees referred to as the League of Digital Experts, who act at central level and in the unit network as ambassadors of digital services. Practically, we are talking about one third of BCR employees, who have undertaken the promotion and provision of support in digitalization among both our employees and clients”, said Marian Ignat, Digital Banking CEO within BCR.
Currently, 99% of BCR employees are active users of the digital services of the bank. Also, Mobile Banking application of BCR have recorded over 250,000 downloads in 2017, over three times more downloads than in 2014.
“Technology rapidly changes our way of life. It is sufficient to make a comparison with the way in which we currently communicate, inquire and transact as compared to what was going on in 2013-2014, and we realize how many things have changed. And it is essential to keep up the pace. BCR chose to be directly and constantly involved in the financial life of its clients, relying on two strategic pillars: leadership in digital innovation and education of clients and employees”, said Marian Ignat.
Banca Comercială Română (BCR), a member of Erste Group, is the most important financial group in Romania, providing universal banking operations (retail, corporate & investment banking, treasury and capital markets), and covering specialty companies working on the leasing market, private pensions and housing banks. BCR is Romania’s No. 1 bank in terms of asset value (over 14,8 €bn.), in terms of client base and in terms of savings and crediting. BCR is also Romania’s most important financial brand, judging by the client trust rate and by the number of persons who consider that BCR is their main banking partner.
BCR uses a network of 22 corporate business centres and 18 mobile offices dedicated to corporate clients, and 513 retails units located in most communities inhabited by at least 10,000 citizens to provide a full range of financial products and services. BCR is Romania’s No. 1 bank running on the banking transactions market, since BCR customers have the largest ATM network at their disposal – over 2,000 ATMs and 15,200 POS terminals enabling customers to use their cards for shopping purposes, as well as the complete Internet banking, mobile banking, phone-banking and e-commerce services.
Erste Group is one of the main suppliers of financial services in Eastern European Union. About 46,700 bank officers working in 2,700 branches in seven countries (Austria, the Czech Republic, Slovakia, Romania, Hungary, Croatia, and Serbia) assist 15,9 mn. customers. Erste Group reported a total asset pool accounting for 206,8 bn. euro, a net profit of 1,18 bn. euro and a 13,2% cost-to-income ratio (Basel 3 integrally implemented) at the end of Q3 2016.
BCR – External Communication
Cătălin Ioniță, e-mail: firstname.lastname@example.org
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