Banca Comerciala Română (BCR) is the Official Bank of the European Youth Capital, Cluj-Napoca 2015, after signing the protocol with SHARE Cluj-Napoca, an NGO which is responsible for the management of this project and which is supported by Cluj-Napoca Municipality.
“I would like to salute the involvement of the largest commercial bank in Romania in a project devoted to the young, which is that category of persons needing the strongest support right now. I truly believe that their performance, their advertising opportunities and the projects that they will develop with the the municipality of the European Youth Capital, this partnership will make a significant contribution to improve the visibility of Cluj, of Romania, as well as to developing the youth sectors“, the mayor of Cluj-Napoca, Mr. Emil Boc, declared.
“It is my utmost pleasure to see that, to a transnational economic partner, multiculturalism and multilinguism are not just normal phenomena, but also resources, which is something that I want for Cluj-Napoca, too. Apart from the financial assistance, we are enjoying an extraordinary support in terms of creative and innovative projects”, the vice-mayor of Cluj-Napoca, Ms. Anna Horvath, also said.
BCR’s input will consist of financially supporting the projects developed by the project sponsors in order to promote nationally and internationally the “CLUJ-NAPOCA 2015, the European Youth Capital” programme, as well as to support the development of certain own projects.
Dana Demetrian, Vice-President of Retail BCR: “Youth platforms are drivers of the progress, that mobilise resources, communities and value principles. That is why supporting them, encouraging them and promoting them is so much important. BCR’s position as “official bank” of “Cluj-Napoca - European Youth Capital 2015” programme honours us, but also obliges us to invest and to reward the confidence which is extended to BCR”.
As part of this partnership, BCR will also be support the academic excellence by means of partnerships with the largest higher education institutions in Cluj-Napoca, in order to develop some projects aimed at improving the employability of young people.
Sergiu Manea, Vice-President of Corporate BCR: “In Cluj-Napoca and everywhere in Romania, young people invest in creativity, technology, and social innovation and so they change the world. In Cluj-Napoca and everywhere in Romania, BCR invests in values and in the conviction that we prove how powerful we are in Europe. Cluj-Napoca - European Youth Capital 2015 is a social innovation cluster from all points of view, a cultural model which I believe we could export successfully.”
BCR will cover a number of activities, some of which will be to:
- Provide support by means of national promotion campaigns displayed in BCR subsidiaries and advertised in the mass-media;
- Co-fund certain community projects implemented by young people from Cluj;
- Run special projects in the main university centres in Romania;
- International promotion - through the subsidiaries of the banks that are part of the Erste Group;
- Organise certain special events for the community of young entrepreneurs.
“So, besides the municipality, we have a new partner, a strong one, which is the Official Bank of the European Youth Capital. We appreciate deeply the fact that BCR is supporting young people not only financially, but also by involving itself in education and entrepreneurship. We wish this agreement to become a model to other entities from the private and non-governmental areas” Mr. Mihai Pop, vicepresident of the SHARE federation in Cluj-Napoca said.
The SHARE Federation is an organisation which implements the Cluj-Napoca - European Youth Capital 2015 programme, which is actually formed of 37 students’ and youth NGOs. Cluj Napoca has become Europe’s 2015 Youth Capital further to an international competition organised by the European Youth Forum and is Europe’s seventh Youth Capital.
Banca Comercială Română (BCR), a member of Erste Group, is the most important financial group in Romania, providing universal banking operations (retail, corporate & investment banking, treasury and capital markets), and covering specialty companies working on the leasing market, private pensions and housing banks. BCR is Romania’s No. 1 bank in terms of asset value (over 14,4 €bn.), in terms of client base and in terms of savings and crediting. BCR is also Romania’s most important financial brand, judging by the client trust rate and by the number of persons who consider that BCR is their main banking partner.
BCR uses a network of 22 corporate business centres and 23 mobile offices devoted to corporate clients, and 538 retails units located in most communities inhabited by at least 10,000 citizens to provide a full range of financial products and services. BCR is Romania’s No. 1 bank running on the banking transactions market, since BCR customers have the largest ATM network at their disposal – nearly 2,050 ATMs and 13,500 POS terminals enabling customers to use their cards for shopping purposes, as well as the complete Internet banking, mobile banking, phone-banking and e-commerce services.
Erste Group is one of the main suppliers of financial services in Eastern European Union. About 44,000 bank officers working in 2,800 branches in seven countries (Austria, the Czech Republic, Slovakia, Romania, Hungary, Croatia, and Serbia) assist 16.5 mn. customers. Erste Group reported a total asset pool worth €197,0 bn. and a 54.4% cost-to-income ratio at the end of Q3 2014. First-ranking common equity index (Basel 3 implemented partially) has improved to 10.8%.
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